diff --git a/examples/websocket-chat/src/main.rs b/examples/websocket-chat/src/main.rs
index 9c9af18e5..0252f141e 100644
--- a/examples/websocket-chat/src/main.rs
+++ b/examples/websocket-chat/src/main.rs
@@ -87,7 +87,7 @@ impl Handler<session::Message> for WsChatSession {
     type Result = ();
 
     fn handle(&mut self, msg: session::Message, ctx: &mut Self::Context) {
-        ctx.text(&msg.0);
+        ctx.text(msg.0);
     }
 }
 
@@ -113,7 +113,7 @@ impl Handler<ws::Message> for WsChatSession {
                                 match res {
                                     Ok(Ok(rooms)) => {
                                         for room in rooms {
-                                            ctx.text(&room);
+                                            ctx.text(room);
                                         }
                                     },
                                     _ => println!("Something is wrong"),
@@ -142,7 +142,7 @@ impl Handler<ws::Message> for WsChatSession {
                                 ctx.text("!!! name is required");
                             }
                         },
-                        _ => ctx.text(&format!("!!! unknown command: {:?}", m)),
+                        _ => ctx.text(format!("!!! unknown command: {:?}", m)),
                     }
                 } else {
                     let msg = if let Some(ref name) = self.name {
diff --git a/examples/websocket/src/main.rs b/examples/websocket/src/main.rs
index 1319a88d8..9149ead71 100644
--- a/examples/websocket/src/main.rs
+++ b/examples/websocket/src/main.rs
@@ -33,7 +33,7 @@ impl Handler<ws::Message> for MyWebSocket {
         println!("WS: {:?}", msg);
         match msg {
             ws::Message::Ping(msg) => ctx.pong(&msg),
-            ws::Message::Text(text) => ctx.text(&text),
+            ws::Message::Text(text) => ctx.text(text),
             ws::Message::Binary(bin) => ctx.binary(bin),
             ws::Message::Closed | ws::Message::Error => {
                 ctx.stop();
diff --git a/guide/src/qs_9.md b/guide/src/qs_9.md
index 32fe7d3b6..dbca38384 100644
--- a/guide/src/qs_9.md
+++ b/guide/src/qs_9.md
@@ -28,7 +28,7 @@ impl Handler<ws::Message> for Ws {
     fn handle(&mut self, msg: ws::Message, ctx: &mut Self::Context) {
         match msg {
             ws::Message::Ping(msg) => ctx.pong(&msg),
-            ws::Message::Text(text) => ctx.text(&text),
+            ws::Message::Text(text) => ctx.text(text),
             ws::Message::Binary(bin) => ctx.binary(bin),
             _ => (),
         }