diff --git a/actix-limitation/CHANGES.md b/actix-limitation/CHANGES.md
index d914e8f89..f17fd2176 100644
--- a/actix-limitation/CHANGES.md
+++ b/actix-limitation/CHANGES.md
@@ -1,7 +1,9 @@
 # Changes
 
 ## Unreleased - 2022-xx-xx
-- Updated `session-session` dependency to `0.7`.
+- `Limiter::builder` now takes an `impl Into<String>`.
+- Removed lifetime from `Builder`.
+- Updated `actix-session` dependency to `0.7`.
 
 
 ## 0.2.0 - 2022-03-22
diff --git a/actix-limitation/src/builder.rs b/actix-limitation/src/builder.rs
index 99072fe2d..3bc316037 100644
--- a/actix-limitation/src/builder.rs
+++ b/actix-limitation/src/builder.rs
@@ -4,17 +4,17 @@ use redis::Client;
 
 use crate::{errors::Error, Limiter};
 
-/// Rate limit builder.
+/// Rate limiter builder.
 #[derive(Debug)]
-pub struct Builder<'a> {
-    pub(crate) redis_url: &'a str,
+pub struct Builder {
+    pub(crate) redis_url: String,
     pub(crate) limit: usize,
     pub(crate) period: Duration,
     pub(crate) cookie_name: Cow<'static, str>,
     pub(crate) session_key: Cow<'static, str>,
 }
 
-impl Builder<'_> {
+impl Builder {
     /// Set upper limit.
     pub fn limit(&mut self, limit: usize) -> &mut Self {
         self.limit = limit;
@@ -45,7 +45,7 @@ impl Builder<'_> {
     /// **synchronous** operation.
     pub fn build(&self) -> Result<Limiter, Error> {
         Ok(Limiter {
-            client: Client::open(self.redis_url)?,
+            client: Client::open(self.redis_url.as_str())?,
             limit: self.limit,
             period: self.period,
             cookie_name: self.cookie_name.clone(),
@@ -63,7 +63,7 @@ mod tests {
         let redis_url = "redis://127.0.0.1";
         let period = Duration::from_secs(10);
         let builder = Builder {
-            redis_url,
+            redis_url: redis_url.to_owned(),
             limit: 100,
             period,
             cookie_name: Cow::Owned("session".to_string()),
@@ -82,7 +82,7 @@ mod tests {
         let redis_url = "redis://127.0.0.1";
         let period = Duration::from_secs(20);
         let mut builder = Builder {
-            redis_url,
+            redis_url: redis_url.to_owned(),
             limit: 100,
             period: Duration::from_secs(10),
             session_key: Cow::Borrowed("key"),
@@ -109,7 +109,7 @@ mod tests {
         let redis_url = "127.0.0.1";
         let period = Duration::from_secs(20);
         let mut builder = Builder {
-            redis_url,
+            redis_url: redis_url.to_owned(),
             limit: 100,
             period: Duration::from_secs(10),
             session_key: Cow::Borrowed("key"),
diff --git a/actix-limitation/src/lib.rs b/actix-limitation/src/lib.rs
index 43c02c1d9..35da4e423 100644
--- a/actix-limitation/src/lib.rs
+++ b/actix-limitation/src/lib.rs
@@ -88,9 +88,9 @@ impl Limiter {
     /// See [`redis-rs` docs](https://docs.rs/redis/0.21/redis/#connection-parameters) on connection
     /// parameters for how to set the Redis URL.
     #[must_use]
-    pub fn builder(redis_url: &str) -> Builder<'_> {
+    pub fn builder(redis_url: impl Into<String>) -> Builder {
         Builder {
-            redis_url,
+            redis_url: redis_url.into(),
             limit: DEFAULT_REQUEST_LIMIT,
             period: Duration::from_secs(DEFAULT_PERIOD_SECS),
             cookie_name: Cow::Borrowed(DEFAULT_COOKIE_NAME),