diff --git a/examples/basic.rs b/examples/basic.rs
new file mode 100644
index 00000000..fd21320c
--- /dev/null
+++ b/examples/basic.rs
@@ -0,0 +1,95 @@
+//! simple composite service
+//! to test: curl https://127.0.0.1:8443/ -k
+extern crate actix;
+extern crate actix_net;
+extern crate futures;
+extern crate openssl;
+extern crate tokio_io;
+extern crate tokio_openssl;
+extern crate tokio_tcp;
+
+use std::sync::{
+    atomic::{AtomicUsize, Ordering},
+    Arc,
+};
+use std::{fmt, io};
+
+use futures::{future, Future};
+use openssl::ssl::{SslAcceptor, SslFiletype, SslMethod};
+use tokio_io::{AsyncRead, AsyncWrite};
+use tokio_openssl::SslAcceptorExt;
+
+use actix_net::service::{IntoNewService, NewServiceExt};
+use actix_net::Server;
+
+/// Simple logger service, it just prints fact of the new connections
+fn logger<T: AsyncRead + AsyncWrite + fmt::Debug>(
+    stream: T,
+) -> impl Future<Item = T, Error = io::Error> {
+    println!("New connection: {:?}", stream);
+    future::ok(stream)
+}
+
+/// Stateful service, counts number of connections, `ServiceState` is a state
+/// for the service
+#[derive(Debug)]
+struct ServiceState {
+    num: Arc<AtomicUsize>,
+}
+
+/// Service function for our stateful service
+fn service<T: AsyncRead + AsyncWrite>(
+    st: &mut ServiceState, _stream: T,
+) -> impl Future<Item = (), Error = io::Error> {
+    let num = st.num.fetch_add(1, Ordering::Relaxed);
+    println!("got ssl connection {:?}", num);
+    future::ok(())
+}
+
+fn main() {
+    let sys = actix::System::new("test");
+
+    // load ssl keys
+    let mut builder = SslAcceptor::mozilla_intermediate(SslMethod::tls()).unwrap();
+    builder
+        .set_private_key_file("./examples/key.pem", SslFiletype::PEM)
+        .unwrap();
+    builder
+        .set_certificate_chain_file("./examples/cert.pem")
+        .unwrap();
+    let acceptor = builder.build();
+
+    let num = Arc::new(AtomicUsize::new(0));
+
+    // configure service pipeline
+    let srv =
+        // service for converting incoming TcpStream to a SslStream<TcpStream>
+        (move |stream| {
+            SslAcceptorExt::accept_async(&acceptor, stream)
+                .map_err(|e| io::Error::new(io::ErrorKind::Other, e))
+        })
+        // convert closure to a `NewService` and convert init error
+        .into_new_service().map_init_err(|_| io::Error::new(io::ErrorKind::Other, ""))
+
+        // .and_then() combinator uses other service to convert incoming `Request` to a `Response`
+        // and then uses that response as an input for next service.
+        // in this case, on success we use `logger` service
+        .and_then(
+            // convert function to a Service and related NewService impl
+            logger.into_new_service()
+                // if service is a function actix-net generate NewService impl with InitError=(),
+                // but actix_net::Server requires io::Error as InitError,
+                // we need to convert it to a `io::Error`
+                .map_init_err(|_| io::Error::new(io::ErrorKind::Other, "")))
+
+        // next service uses two components, service state and service function
+        // actix-net generates `NewService` impl that creates `ServiceState` instance for each new service
+        // and use `service` function as `Service::call`
+        .and_then((service, move || {
+            Ok::<_, io::Error>(ServiceState { num: num.clone() })
+        }));
+
+    Server::new().bind("0.0.0.0:8443", srv).unwrap().start();
+
+    sys.run();
+}
diff --git a/src/server.rs b/src/server.rs
index e92ac017..2761a3b5 100644
--- a/src/server.rs
+++ b/src/server.rs
@@ -164,7 +164,8 @@ impl Server {
         N::Error: fmt::Display,
     {
         let token = Token(self.services.len());
-        self.services.push(ServerNewService::create(srv.into()));
+        self.services
+            .push(ServerNewService::create(srv.into_new_service()));
         self.sockets.push((token, lst));
         self
     }
diff --git a/src/service.rs b/src/service.rs
index 3e65a8e6..5af6b3d4 100644
--- a/src/service.rs
+++ b/src/service.rs
@@ -74,7 +74,7 @@ where
     T: NewService,
 {
     /// Create service
-    fn into(self) -> T;
+    fn into_new_service(self) -> T;
 }
 
 impl<T> IntoService<T> for T
@@ -90,7 +90,7 @@ impl<T> IntoNewService<T> for T
 where
     T: NewService,
 {
-    fn into(self) -> T {
+    fn into_new_service(self) -> T {
         self
     }
 }
@@ -198,7 +198,7 @@ where
     F: Fn(Req) -> Fut + Clone + 'static,
     Fut: IntoFuture<Item = Resp, Error = Err>,
 {
-    fn into(self) -> FnNewService<F, Req, Resp, Err, Fut> {
+    fn into_new_service(self) -> FnNewService<F, Req, Resp, Err, Fut> {
         FnNewService::new(self)
     }
 }
@@ -334,7 +334,9 @@ where
     Err1: 'static,
     Err2: 'static,
 {
-    fn into(self) -> FnStateNewService<S, F1, F2, Req, Resp, Err1, Err2, Fut1, Fut2> {
+    fn into_new_service(
+        self,
+    ) -> FnStateNewService<S, F1, F2, Req, Resp, Err1, Err2, Fut1, Fut2> {
         FnStateNewService::new(self.0, self.1)
     }
 }
@@ -456,7 +458,10 @@ where
 {
     /// Create new `AndThen` combinator
     pub fn new<F: IntoNewService<B>>(a: A, f: F) -> Self {
-        Self { a, b: f.into() }
+        Self {
+            a,
+            b: f.into_new_service(),
+        }
     }
 }
 
@@ -640,6 +645,20 @@ where
     }
 }
 
+impl<A, F, E> Clone for MapErrNewService<A, F, E>
+where
+    A: NewService + Clone,
+    F: Fn(A::InitError) -> E + Clone,
+{
+    fn clone(&self) -> Self {
+        Self {
+            a: self.a.clone(),
+            f: self.f.clone(),
+            e: marker::PhantomData,
+        }
+    }
+}
+
 impl<A, F, E> NewService for MapErrNewService<A, F, E>
 where
     A: NewService + Clone,
@@ -658,20 +677,6 @@ where
     }
 }
 
-impl<A, F, E> Clone for MapErrNewService<A, F, E>
-where
-    A: NewService + Clone,
-    F: Fn(A::Error) -> E + Clone,
-{
-    fn clone(&self) -> Self {
-        Self {
-            a: self.a.clone(),
-            f: self.f.clone(),
-            e: marker::PhantomData,
-        }
-    }
-}
-
 pub struct MapErrNewServiceFuture<A, F, E>
 where
     A: NewService,
@@ -730,6 +735,20 @@ where
     }
 }
 
+impl<A, F, E> Clone for MapInitErr<A, F, E>
+where
+    A: NewService + Clone,
+    F: Fn(A::InitError) -> E + Clone,
+{
+    fn clone(&self) -> Self {
+        Self {
+            a: self.a.clone(),
+            f: self.f.clone(),
+            e: marker::PhantomData,
+        }
+    }
+}
+
 impl<A, F, E> NewService for MapInitErr<A, F, E>
 where
     A: NewService,