diff --git a/actix-web/CHANGES.md b/actix-web/CHANGES.md
index a018bc248..06a2cccc9 100644
--- a/actix-web/CHANGES.md
+++ b/actix-web/CHANGES.md
@@ -5,7 +5,9 @@
 - Add `ContentDisposition::attachment` constructor. [#2867]
 - Add `ErrorHandlers::default_handler()` (as well as `default_handler_{server, client}()`) to make registering handlers for groups of response statuses easier. [#2784]
 - Add `Logger::custom_response_replace()`. [#2631]
+- Add `guard::Acceptable` for matching against `Accept` header mime types. [#2265]
 
+[#2265]: https://github.com/actix/actix-web/pull/2265
 [#2631]: https://github.com/actix/actix-web/pull/2631
 [#2784]: https://github.com/actix/actix-web/pull/2784
 [#2867]: https://github.com/actix/actix-web/pull/2867
diff --git a/actix-web/src/guard/acceptable.rs b/actix-web/src/guard/acceptable.rs
new file mode 100644
index 000000000..a31494a18
--- /dev/null
+++ b/actix-web/src/guard/acceptable.rs
@@ -0,0 +1,99 @@
+use super::{Guard, GuardContext};
+use crate::http::header::Accept;
+
+/// A guard that verifies that an `Accept` header is present and it contains a compatible MIME type.
+///
+/// An exception is that matching `*/*` must be explicitly enabled because most browsers send this
+/// as part of their `Accept` header for almost every request.
+///
+/// # Examples
+/// ```
+/// use actix_web::{guard::Acceptable, web, HttpResponse};
+///
+/// web::resource("/images")
+///     .guard(Acceptable::new(mime::IMAGE_STAR))
+///     .default_service(web::to(|| async {
+///         HttpResponse::Ok().body("only called when images responses are acceptable")
+///     }));
+/// ```
+#[derive(Debug, Clone)]
+pub struct Acceptable {
+    mime: mime::Mime,
+
+    /// Wether to match `*/*` mime type.
+    ///
+    /// Defaults to false because it's not very useful otherwise.
+    match_star_star: bool,
+}
+
+impl Acceptable {
+    /// Constructs new `Acceptable` guard with the given `mime` type/pattern.
+    pub fn new(mime: mime::Mime) -> Self {
+        Self {
+            mime,
+            match_star_star: false,
+        }
+    }
+
+    /// Allows `*/*` in the `Accept` header to pass the guard check.
+    pub fn match_star_star(mut self) -> Self {
+        self.match_star_star = true;
+        self
+    }
+}
+
+impl Guard for Acceptable {
+    fn check(&self, ctx: &GuardContext<'_>) -> bool {
+        let accept = match ctx.header::<Accept>() {
+            Some(hdr) => hdr,
+            None => return false,
+        };
+
+        let target_type = self.mime.type_();
+        let target_subtype = self.mime.subtype();
+
+        for mime in accept.0.into_iter().map(|q| q.item) {
+            return match (mime.type_(), mime.subtype()) {
+                (typ, subtype) if typ == target_type && subtype == target_subtype => true,
+                (typ, mime::STAR) if typ == target_type => true,
+                (mime::STAR, mime::STAR) if self.match_star_star => true,
+                _ => continue,
+            };
+        }
+
+        false
+    }
+}
+
+#[cfg(test)]
+mod tests {
+    use super::*;
+    use crate::{http::header, test::TestRequest};
+
+    #[test]
+    fn test_acceptable() {
+        let req = TestRequest::default().to_srv_request();
+        assert!(!Acceptable::new(mime::APPLICATION_JSON).check(&req.guard_ctx()));
+
+        let req = TestRequest::default()
+            .insert_header((header::ACCEPT, "application/json"))
+            .to_srv_request();
+        assert!(Acceptable::new(mime::APPLICATION_JSON).check(&req.guard_ctx()));
+
+        let req = TestRequest::default()
+            .insert_header((header::ACCEPT, "text/html, application/json"))
+            .to_srv_request();
+        assert!(Acceptable::new(mime::APPLICATION_JSON).check(&req.guard_ctx()));
+    }
+
+    #[test]
+    fn test_acceptable_star() {
+        let req = TestRequest::default()
+            .insert_header((header::ACCEPT, "text/html, */*;q=0.8"))
+            .to_srv_request();
+
+        assert!(Acceptable::new(mime::APPLICATION_JSON)
+            .match_star_star()
+            .check(&req.guard_ctx()));
+    }
+}
diff --git a/actix-web/src/guard.rs b/actix-web/src/guard/mod.rs
similarity index 99%
rename from actix-web/src/guard.rs
rename to actix-web/src/guard/mod.rs
index ef1301075..5fcaec0de 100644
--- a/actix-web/src/guard.rs
+++ b/actix-web/src/guard/mod.rs
@@ -56,6 +56,9 @@ use actix_http::{header, uri::Uri, Extensions, Method as HttpMethod, RequestHead
 
 use crate::{http::header::Header, service::ServiceRequest, HttpMessage as _};
 
+mod acceptable;
+pub use self::acceptable::Acceptable;
+
 /// Provides access to request parts that are useful during routing.
 #[derive(Debug)]
 pub struct GuardContext<'a> {