Allow customization of the badge label

templates/index.rs.html

@@ -51,6 +51,10 @@ in your repository or you want a badge for another branch of your repository, ju
 <code>?branch=&lt;branch-name&gt;</code> to the URL.
 </p>
 
+<p>
+The badge label can be customized using the <code>label=&lt;some-label&gt;</code> query parameter. It defaults to <code>Hits-of-Code</code>.
+</p>
+
 <p>
 You can also request the HoC as JSON by appending <code>/json</code> to the request path. This will return a JSON object
 with three fields: <code>count</code> (the HoC value), <code>commits</code> (the number of commits) and